by Josh Turner
Josh has written a great book on how to use LinkedIn as more than just a connection to people you know or a way to find a job. He has laid out a great strategy for building and managing relationships that can help you grow your business. Josh describes how marketing has changed from cold calling to simply inviting targeted customers to join you in conversations. He also describes how to make yourself a leader in your field and how to have potential customers trust you. Josh guides you in how to create and manage marketing campaigns, build a database of potential customers and use Webinars to sell your products. Connect is filled with Case Studies that prove the success of Josh’s strategy.
If you are looking to expand your business and are willing to work hard to try new strategies, Connect is the book for you.